I have worked with the some of Australia's (and the world's) best known brands, whether they be suppliers or retailers. My experience stretches across FMCG, telco, consumer electronics, liquor, automotive and OTC pharma. I am also a seasoned conference speaker and writer on the subjects of retail and shopper. For more information on my specific experience, please drop me a line.
"Peter is one of the most knowledgeable shopper marketers I have worked with. I feel very lucky that I got a chance to spend a significant amount of time learning from him and consider him one of my closest mentors. He taught me about the complexities of the retail environment and the need to be shopper led, these are skills that have served me well during my MBA and my current FMCG marketing role.
I look forward to being able to work with Peter again in the near future"
Sunil Sajdeh, Global Senior Brand Activation Manager, Pernod Ricard
"Peter is a man of shopper action. Very rarely have I had the opportunity to work with someone so passionate about ROI at retail. A strategic giant, a master presenter, and an awesome human being, Peter is your next right move if planning a retail venture."
Brad Madge, Former Creative Director, Cheil Worldwide
"Peter is one of the most connected people I know, and has amazing networking skills. While at TNS he took on the challenge of building our local Retail and Shopper practice and took every opportunity to get TNS onto a public platform and develop our credentials. Peter showed great initiative and developed a number of innovative solutions"
Mark Molenaar, Director - Client Service
TNS South Africa
"Peter is a very proactive and innovative marketing exec with excellent insights into all aspects of shopper marketing. He has presented at many of my conferences and the delegates always give him an A rating for the 'usefulness' of his presentations"
Terry Murphy, Publisher, Marketing Mix; MD, Marketing Mix Conferences, (Systems Exhibitions Pty Ltd)
“Most impressive overall performance goes undoubtedly to Peter Wilson in South Africa. Peter has taken the personal challenge to grow the Area of Expertise to amazing results, not only meeting and exceeding his targets but also creating a recognized brand in the market, with thought leadership papers at major conferences and events. In turn this has opened up entirely new areas of collaboration with leading retailers and manufacturers.”
Arnaud Frade, Regional Director, Retail & Shopper, TNS Asia Pacific, December 2009
“I’m so chuffed to see that our very own Peter Wilson got a mention in this e-mail, acknowledging him for the fantastic work he has done this year in growing our Retail and Shopper business. Well done to Peter for this and for the very well deserved recognition”
Margarita Putter, CEO, TNS South Africa, November 2009
"Peter is passionate about retail and his background in planning makes him a Retail Experience expert.
Peter is also a very enjoyable person to work with. Human and concerned about individual needs."
Marcos Senine, Senior Account Manager, koji (reported to Peter)
"It has been a pleasure working with Peter as my go to Shopper guy over the past several years.
His passion, in-depth experience and rare ability turn data into meaningful, actionable insights means Peter can help a business deliver a clear plan to drive better business outcomes."
Emma McRobert, Executive Director - Digital Service, Optus
"I had the pleasure of working with Peter in the Shopper Marketing arena in South Africa and found him to be a great, long term, strategic thinker, a passionate and motivated speaker and an all round great guy. Definitely a key person to include in helping drive a consumer and shopper focused agenda for your business."
Craig Lodge, Former GM - Retail Strategy, Pick 'n Pay (South Africa)
"I worked with Peter for 5 years as the customer relations and insights manager at Ackermans. I could always rely on Peter and the TNS team to provide me with the best research advise and proposals to meet our business requirements. I particularly valued his approach to think out of the box, to deliver more than would be expected, his passion for and understanding of our business, his expert knowledge and his commitment to deliver research results that will make a difference - not simply sit as a report on someone office shelf."
Retha Carter, Head of Group Marketing at TFG (The Foschini Group), formerly Head of Insights at Ackermans
“Another great example of how we have worked hard to seize this opportunity space can be found in our South Africa Retail & Shopper practice, which has seen explosive growth in 2009. Thanks to the excellent leadership of Peter Wilson, this has been achieved by developing key account relationships, winning pure new business across sectors and building true market credibility with a focus on thought leadership. The result is numerous and significant business opportunities, including with one of South Africa's largest retailers. Well done to Peter and all his colleagues.
Pedro Ros, Global CEO, TNS, November 2009